We’re not trying to solve GAAP. We’re trying to add some simple logic to the byzantine accounting requirements set by the Financial Accounting Standards Board (FASB). And hopefully translate the FASB’s GAAP-speak into something closer to plain English. Along the way we provide advice, FAQs and examples that we hope are helpful. We just started, but this site will never stop growing. We started with Equity-Lined Transactions (ELT) because the accounting rules are very difficult to understand. Frankly, we figured if we could build something that would effectively guide you through an ELT, we could probably handle any accounting area. So try the demo and give us your thoughts on how to make it better.


Mark Leffers – Founder, GAAP Geek, Head of Coding